Omdia Webinar

The future of TV: Opening new revenue streams through retail media advertising

Our team of expert analysts ran a webinar discussion on Tuesday, November 26, 2024 providing insights on the convergence of connected TV (CTV), retail media, and emerging revenue opportunities in this evolving ecosystem.

Key topics of discussion included:

The trends driving the convergence of TV and retail media
The revenue opportunities for the consumer electronics ecosystem
Global and regional variance for retail media opportunities
Consumer needs: Unpacking advertising tolerance, monetization and engagement
Plus, an open Q&A session

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Alternative revenue streams in the connected era

Omdia experts unpack the transformative landscape of the Connected TV (CTV) and its potential to reshape the television industry.

As the TV industry evolves, key players must adapt to survive and thrive. This comprehensive analysis provides invaluable insights and actionable strategies for navigating the connected era.

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Technology research that connects the dots

Omdia is a global analyst and advisory leader that helps you connect the dots across the technology ecosystem. Our deep knowledge of tech markets combined with our actionable insights empower organizations to make smart growth decisions.

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The future of TV: Opening new revenue streams through retail media advertising

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Alternative revenue streams in the connected era

Technology research that connects the dots